I Made the Guide I Wish I Had When I Started Freelancing
I Made the Guide I Wish I Had When I Started Freelancing
When I started freelancing as a web designer, I had the skills to build websites. What I didn't have was a process for everything around the build. How to qualify leads before wasting an hour on a call. How to run a discovery meeting that actually gives you what you need. How to write a proposal that gets signed instead of ghosted. How to onboard a client without chasing assets for three weeks. How to hand off a project so cleanly that the client refers you to someone else before the invoice is even paid.
I figured all of that out the slow way. Project by project, mistake by mistake.
Eventually I wrote it down. Then I turned it into a system. And now I've turned that system into something other solo designers can use.
The Solo Designer's Playbook
It's a complete workflow for freelance web design projects, covering every stage from the moment a lead reaches out to the 30-day check-in after launch. It's practical, specific, and built for designers who handle the full client process themselves.
This isn't a course. It's not a theory framework. It's the exact process I use on every project, packaged into a bundle you can start using immediately.
What's inside
The workflow guide. The core of the playbook. It walks through every stage of a project in detail: qualifying leads, running the discovery call, writing the proposal, onboarding the client, managing scope during the build, running pre-launch QA, and closing the project properly. Each section explains what to do, why it matters, and what goes wrong when you skip it.
The presentation guide. A visual companion to the workflow guide. Condensed, scannable, and designed to work as a quick reference you can pull up during a project when you need a reminder of what comes next.
The client questionnaire. A pre-call questionnaire template you can send to leads before the discovery call. It helps you qualify fit and arrive prepared, without making the client feel like they're filling out a job application.
The Notion project template. A full project tracker with status views, asset checklists, a communication log, and a complete project page structure. Duplicate it for each new client and use it as your single source of truth from contract to handoff.
Who it's for
Solo freelance web designers and developers who run the entire client process themselves. If you've ever lost track of feedback, started building before the design was approved, absorbed scope creep because you didn't know how to flag it, or forgotten to ask for a testimonial until it was too late, this is built for exactly that.
It's platform-agnostic. Whether you build in Webflow, Framer, WordPress, or anything else, the workflow applies.
Why I made this
I looked for something like this when I was starting out and couldn't find it. There are plenty of resources on how to design websites. Almost nothing on how to run the project around the design. The client communication, the scoping, the contracts, the handoff. That's where most solo freelancers struggle, and that's what this covers.
Everything in it comes from real projects and real mistakes. Nothing is fabricated or theoretical.
Check out my work or get in touch.